Pointree
Pointree
Pointree
Pointree
Say goodbye to cluttered loyalty cards and hello to a seamless way of earning and managing points — all while growing your virtual forest.
Say goodbye to cluttered loyalty cards and hello to a seamless way of earning and managing points — all while growing your virtual forest.
Say goodbye to cluttered loyalty cards and hello to a seamless way of earning and managing points — all while growing your virtual forest.
Say goodbye to cluttered loyalty cards and hello to
a seamless way of earning and managing points
— all while growing your virtual forest.
Pointree
Say goodbye to cluttered loyalty cards and hello to a seamless way of earning and managing points — all while growing your virtual forest.
Client
Pointree
Role
UI Designer
Year
2016 - 2017
Client
Client
Client
Pointree
Pointree
Pointree
Role
Role
Role
UI Designer
UI Designer
UI Designer
Year
Year
Year
2016-2017
2016-2017
2016-2017
Client
Pointree
Role
UI Designer
Year
2016 - 2017



Grow Rewards, Build Your Own Forest
– Welcome to Pointree!
Grow Rewards,
Build Your Own Forest
– Welcome to Pointree!
Grow Rewards, Build Your Own Forest – Welcome to Pointree!
Grow Rewards,
Build Your Own Forest
– Welcome to Pointree!
Pointree is a unique app that turns managing loyalty cards into an engaging and rewarding adventure. Instead of simply tracking points, it gamifies the experience by allowing users to grow virtual trees as they earn rewards from different stores.
As you collect points, your trees flourish, gradually expanding into a lush and vibrant forest city. This interactive approach not only makes loyalty programs more enjoyable but also adds a sense of accomplishment to everyday shopping.
With Pointree, managing rewards is no longer just a routine task—it’s an exciting journey of growth and discovery.
Pointree is a unique app that turns managing loyalty cards into an engaging and rewarding adventure. Instead of simply tracking points, it gamifies the experience by allowing users to grow virtual trees as they earn rewards from different stores.
As you collect points, your trees flourish, gradually expanding into a lush and vibrant forest city. This interactive approach not only makes loyalty programs more enjoyable but also adds a sense of accomplishment to everyday shopping.
With Pointree, managing rewards is no longer just a routine task—it’s an exciting journey of growth and discovery.
Pointree is a unique app that turns managing loyalty cards into an engaging and rewarding adventure. Instead of simply tracking points, it gamifies the experience by allowing users to grow virtual trees as they earn rewards from different stores.
As you collect points, your trees flourish, gradually expanding into a lush and vibrant forest city. This interactive approach not only makes loyalty programs more enjoyable but also adds a sense of accomplishment to everyday shopping.
With Pointree, managing rewards is no longer just a routine task—it’s an exciting journey of growth and discovery.
Pointree is a unique app that turns managing loyalty cards into an engaging and rewarding adventure. Instead of simply tracking points, it gamifies the experience by allowing users to grow virtual trees as they earn rewards from different stores.
As you collect points, your trees flourish, gradually expanding into a lush and vibrant forest city. This interactive approach not only makes loyalty programs more enjoyable but also adds a sense of accomplishment to everyday shopping.
With Pointree, managing rewards is no longer just a routine task—it’s an exciting journey of growth and discovery.
Pointree is a unique app that turns managing loyalty cards into an engaging and rewarding adventure. Instead of simply tracking points,
it gamifies the experience by allowing users to grow virtual trees as they earn rewards from different stores.
As you collect points, your trees flourish, gradually expanding into a lush and vibrant forest city. This interactive approach not only makes loyalty programs more enjoyable but also adds a sense of accomplishment to everyday shopping.
With Pointree, managing rewards is no longer just a routine task—it’s an exciting journey of growth and discovery.
🌿 How It Works
Earn Points Effortlessly
Collect rewards from various stores and watch your trees grow.
Enjoy a Gamified Experience
Turn everyday purchases into an adventure, making loyalty programs more fun and engaging.
Blockchain-Powered System
Experience a decentralized and secure way to track and share point information within a virtual forest.
Build Your Forest City
Every point you earn contributes to a vibrant ecosystem.
Website: https://www.pointree.com.tw/
🌿 How It Works
Earn Points Effortlessly – Collect rewards from various stores and watch your trees grow.
Enjoy a Gamified Experience – Turn everyday purchases into an adventure, making loyalty programs more fun and engaging.
Blockchain-Powered System – Experience a decentralized and secure way to track and share point information within a virtual forest.
Build Your Forest City – Every point you earn contributes to a vibrant ecosystem.
Website: https://www.pointree.com.tw/
🌿 How It Works
Earn Points Effortlessly
Collect rewards from various stores and watch your trees grow.
Enjoy a Gamified Experience
Turn everyday purchases into an adventure, making loyalty programs more fun and engaging.
Blockchain-Powered System
Experience a decentralized and secure way to track and share point information within a virtual forest.
Build Your Forest City
Every point you earn contributes to a vibrant ecosystem.
Website: https://www.pointree.com.tw/
🌿 How It Works
Earn Points Effortlessly
Collect rewards from various stores and watch your trees grow.
Enjoy a Gamified Experience
Turn everyday purchases into an adventure, making loyalty programs more fun and engaging.
Blockchain-Powered System
Experience a decentralized and secure way to track and share point information within a virtual forest.
Build Your Forest City
Every point you earn contributes to a vibrant ecosystem.
Website: https://www.pointree.com.tw/
🌿 How It Works
Earn Points Effortlessly
Collect rewards from various stores and watch your trees grow.
Enjoy a Gamified Experience
Turn everyday purchases into an adventure, making loyalty programs more fun and engaging.
Blockchain-Powered System
Experience a decentralized and secure way to track and share point information within a virtual forest.
Build Your Forest City
Every point you earn contributes to a vibrant ecosystem.
Website: https://www.pointree.com.tw/




My Role
My Role
My Role
My Role
My Role
As a UI designer, I was responsible for designing the Pointree elves and contributing to the app's overall UI design. I worked closely with front-end developers, motion designers, and project managers to ensure a seamless and engaging user experience.
As a UI designer, I was responsible for designing the Pointree elves and contributing to the app's overall UI design. I worked closely with front-end developers, motion designers, and project managers to ensure a seamless and engaging user experience.
As a UI designer, I was responsible for designing the Pointree elves and contributing to the app's overall UI design. I worked closely with front-end developers, motion designers, and project managers to ensure a seamless and engaging user experience.
As a UI designer, I was responsible for designing the Pointree elves and contributing to the app's overall UI design. I worked closely with front-end developers, motion designers, and project managers to ensure a seamless and engaging user experience.
Design Works
Design Works
Design Works
Design Works
Design Works
The Tree Elves, a set of 50 unique characters, were designed as playful companions representing different stores and evolving as users collected points. Their form, color palette, and expressions were crafted to reflect brand identities while maintaining a cohesive, whimsical style.
Focus was placed on scalability and adaptability, ensuring smooth evolution and engaging micro-interactions. Collaboration with motion designers refined animations for personality and responsiveness, while front-end developers ensured seamless integration for an intuitive experience.
More than decorative elements, the Tree Elves brought Pointree’s gamified loyalty system to life, making the reward collection visually dynamic and immersive.
The Tree Elves, a set of 50 unique characters, were designed as playful companions representing different stores and evolving as users collected points. Their form, color palette, and expressions were crafted to reflect brand identities while maintaining a cohesive, whimsical style.
Focus was placed on scalability and adaptability, ensuring smooth evolution and engaging micro-interactions. Collaboration with motion designers refined animations for personality and responsiveness, while front-end developers ensured seamless integration for an intuitive experience.
More than decorative elements, the Tree Elves brought Pointree’s gamified loyalty system to life, making the reward collection visually dynamic and immersive.
The Tree Elves, a set of 50 unique characters, were designed as playful companions representing different stores and evolving as users collected points. Their form, color palette, and expressions were crafted to reflect brand identities while maintaining a cohesive, whimsical style.
Focus was placed on scalability and adaptability, ensuring smooth evolution and engaging micro-interactions. Collaboration with motion designers refined animations for personality and responsiveness, while front-end developers ensured seamless integration for an intuitive experience.
More than decorative elements, the Tree Elves brought Pointree’s gamified loyalty system to life, making the reward collection visually dynamic and immersive.
The Tree Elves, a set of 50 unique characters, were designed as playful companions representing different stores and evolving as users collected points. Their form, color palette, and expressions were crafted to reflect brand identities while maintaining a cohesive, whimsical style.
Focus was placed on scalability and adaptability, ensuring smooth evolution and engaging micro-interactions. Collaboration with motion designers refined animations for personality and responsiveness, while front-end developers ensured seamless integration for an intuitive experience.
More than decorative elements, the Tree Elves brought Pointree’s gamified loyalty system to life, making the reward collection visually dynamic and immersive.
The Tree Elves, a set of 50 unique characters, were designed as playful companions representing different stores and evolving as users collected points. Their form, color palette, and expressions were crafted to reflect brand identities while maintaining a cohesive, whimsical style. Focus was placed on scalability and adaptability, ensuring smooth evolution and engaging micro-interactions. Collaboration with motion designers refined animations for personality and responsiveness, while front-end developers ensured seamless integration for an intuitive experience.
More than decorative elements, the Tree Elves brought Pointree’s gamified loyalty system to life, making the reward collection visually dynamic and immersive.


















































